The Three Basic Ideas in the "Marketing Concept" Are

question 86

Multiple Choice

The three basic ideas in the "marketing concept" are:

• A) customer satisfaction, resource efficiency, sales maximization.
• B) customer satisfaction, total company effort, sales growth.
• C) resource efficiency, sales growth, profit maximization.
• D) customer satisfaction, marketing manager as chief executive, profit.
• E) customer satisfaction, total company effort, profit.

---

Definitions:

Identities

The qualities, beliefs, personality, looks, and expressions that make a person or group.

George Ritzer

A sociologist known for his work on consumerism, globalization, and the concept of McDonaldization of society.

Production

The process of creating goods or services through the combination of labor, materials, and technology.

Consumption

The process of using and purchasing goods and services to satisfy needs and desires.