In a Firm Operating as a Total "System" to Implement

question 4

Multiple Choice

In a firm operating as a total "system" to implement the marketing concept:

• A) the whole company is customer-oriented.
• B) there are no departments.
• C) product planning is under the control of the production or engineering departments.
• D) the marketing manager directs and controls all company activities.
• E) None of these is true.

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