All of the Following Are Examples of a Marketing Orientation

question 53

Multiple Choice

All of the following are examples of a marketing orientation, as opposed to a production orientation, EXCEPT:

• A) the role of marketing research is to determine customer needs and how well the company is satisfying them.
• B) the relationship with the customer is based on customer satisfaction before and after a sale leading to a profitable long-run relationship.
• C) the firm's focus is on reducing its costs.
• D) the role of customer service is to satisfy customers after the sale so they'll come back again.
• E) costs that do not add value to customers should be eliminated.

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Definitions:

AASB 110

The Australian Accounting Standards Board standard that provides the guidelines for the treatment of events after the reporting period, including their recognition and disclosure in financial statements.

Adjusting Event

An event occurring after the reporting period that provides additional evidence about conditions that existed at the end of the reporting period.

Non-Adjusting Event

An event that occurs after the reporting period that does not necessitate adjustments to the financial statements because it does not provide new information about conditions at the end of the reporting period.

Doubtful Debts Expense

An accounting concept referring to the provision a company makes to account for amounts it expects will not be collected from debtors.