In a Firm with a Production Orientation

question 32

Multiple Choice

In a firm with a production orientation

• A) customer needs determine company plans.
• B) relationship with customer extends beyond a single sale.
• C) costs that do not give value to customers are eliminated.
• D) marketing research, if used at all, is for determining customer reaction.
• E) advertising is focused at need-satisfying benefits of goods and services.

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Definitions:

Female Role

The set of societal expectations, behaviors, and activities traditionally associated with women or considered appropriate for women within a specific culture.

Androgyny

The combination of masculine and feminine characteristics into an ambiguous form, often related to fashion, sexuality, and identity.

Maleness

The qualities, characteristics, or attributes considered typical of or associated with men or male organisms.

Masculinity

A set of attributes, behaviors, and roles associated with boys and men, often emphasized as part of societal norms.