Which of the Following Statements About Customer Value Is True

question 347

Multiple Choice

Which of the following statements about customer value is true?

• A) It can't be applied in competitive situations.
• B) It considers price but not other elements of the marketing mix.
• C) It applies to goods but not services.
• D) Its emphasis on what the customer sees as the positive things about a marketing mix means that the negatives are likely to be ignored.
• E) None of these statements is true.

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Definitions:

Midpoint Method

A technique used in economics to calculate the percentage change between two values, minimizing the importance of the base used in the calculation.

Price Elasticity

An index showing the degree to which demand for an item adjusts in response to its price changes.

Midpoint Method

A technique used in economics to measure the elasticity of a variable by averaging the starting and ending points.

Price Elasticity

A measure indicating how much the quantity demanded of a good or service changes in response to a change in its price.