Nonprofit Organizations

question 316

Multiple Choice

Nonprofit organizations

• A) do not have a profit objective, so the marketing concept does not apply.
• B) can benefit by adopting the marketing concept.
• C) are fundamentally different than business firms-so they should embrace a production orientation rather than a marketing orientation.
• D) do not need to be concerned with marketing activities.
• E) none of these is true.

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Definitions:

Performance Ratings

The evaluation of an employee's work performance over a certain period of time.

Policy Decision

A deliberate choice or determination made by those in authority regarding the adoption of certain policies or courses of action.

Tangible Aspects

pertain to the physical and material elements of something that can be observed and measured.

Employment Experience

The accumulation of knowledge, skills, and competencies gained through working in various job roles.