A Marketing Manager Made a Speech in Which He Described

question 11

Multiple Choice

A marketing manager made a speech in which he described his organization as having "really embraced the marketing concept over ten years ago." A critic in the audience argued that the manager didn't understand the "socially conscious" view of the marketing concept. Given the critic's argument, the marketing manager may work for:

• A) a fruit processor.
• B) the public library.
• C) a firm that recycles aluminum cans.
• D) a soap producer.
• E) a motorcycle producer.

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Definitions:

Blepharoplasty

A surgical procedure aimed at improving the appearance of the eyelids, which can include removing or repositioning excess tissue.

Intersectional Approach

An analytical framework that examines the interconnected nature of social categorizations such as race, class, and gender, and their ability to create overlapping and interdependent systems of discrimination or disadvantage.

Discursive Construction

The process by which discourse shapes, constructs, and influences society, identities, and social norms through language use.

Intersectionality

The simultaneous influence of multiple social relations, including race, gender, ethnicity, and class.