Which of the Following Is the Best Example of the Marketing

question 319

Multiple Choice

Which of the following is the best example of the marketing concept in action?

• A) A product manager tells her sales force "the inventory in the warehouse must be sold if we are to make a profit, so redouble your sales efforts."
• B) A manufacturer of industrial chemicals adapts its formulas and goes after the big consumer cleaning market.
• C) A cleaning supplies firm learns that many consumers are having trouble hiring maids-so it develops a plan to offer customers complete house cleaning services.
• D) An Internet retailer finds that shoppers are abandoning their shopping carts before checking out, so it promotes its $10 discount on each customer's first purchase.
• E) A student group wants to hold an awards banquet, so it buys Krispy Kreme donuts and sells them to friends who want to help the club achieve its objectives.

---

Definitions:

Sophisticated

A term describing something complex, refined, or developed in a high degree of detail.

Biased Results

Outcomes of analyses or experiments that are skewed due to flawed methodology, prejudice, or any factor that deviates from objectivity.

Search Engines

Web-based tools that index and search databases of internet resources, allowing users to find information online by typing keywords or queries.

Secondhand

Items that have been previously owned and used by someone else before being sold or given to another person.