A Research Company Was Asked by a Trade Association to Conduct

question 81

Multiple Choice

A research company was asked by a trade association to conduct a study that would forecast sales and other key trends in the office furniture industry for the next 10 years. The research company set up a series of interviews with key decision-makers who worked for office furniture producers, wholesalers, and retailers. The company combined the results of these interviews and tried to gain a consensus. The research firm was using:

• A) A market test.
• B) A consumer panel.
• C) A focus group.
• D) A jury of executive opinion.
• E) A factor method analysis.

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Definitions:

Idea Evaluation

The process of assessing the viability, impact, and practicality of ideas, often within a business or creative context.

Common Interests

are shared concerns, goals, or hobbies that bring individuals or groups together.

Effective Group Leadership

The ability of leading a group in a way that ensures the achievement of group objectives while maintaining positive team dynamics.

Team Performance

The level of effectiveness, efficiency, and quality of outcomes produced by a group working together toward common goals.