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Market Potential Refers to How Much a Whole Market Segment

question 99

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Market potential refers to how much a whole market segment will buy while sales forecast refers to how much one firm hopes to sell to that market segment.


Definitions:

Aggregate Demand

The sum of desires for all goods and services in an economy, noted at a fixed wide-ranging price level over a predetermined period.

Stock-market Boom

A time marked by swift and considerable growth in stock market prices, typically mirroring positive economic expectations.

Crowding-out Effect

A situation where increased government spending leads to a reduction in private sector spending, either through higher taxes, higher interest rates, or borrowing.

Crowding-out Effect

A situation where increased government spending leads to a reduction in private sector investment.

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