A Restaurant Client Has Asked You to Develop a System

question 37

Multiple Choice

A restaurant client has asked you to develop a system that would provide smartphone alerts about special discounts to potential customers in the vicinity. Which of the following tools will provide the solution?

• A) Genetic algorithms
• B) Neural networks
• C) Location analytics
• D) Operational analytics
• E) Big data analytics

---

Definitions:

Contribution Margin

The difference between sales revenue and variable costs, used to cover fixed costs and contribute to profit.

Variable Manufacturing Costs

Charges that fluctuate based on the volume of production, like components used in product assembly and wages for workers on the production line.

Variable Selling Expenses

Selling costs that fluctuate with sales volume, such as commissions for sales staff.

Break-Even Sales

The amount of revenue required to cover all fixed and variable expenses, resulting in zero profit.