What Is the Difference Between Personalization and Customization,as Applied to E-Commerce

question 38

Multiple Choice

What is the difference between personalization and customization,as applied to e-commerce technologies?

• A)Customization is any type of adjustment made to a product by the user;personalization refers to a business changing a product or service for the user.
• B)Personalization is any type of adjustment made to a product by the user;customization refers to a business changing a product or service for the user.
• C)Customization refers to adjusting marketing messages for a consumer;personalization refers to adjusting a product or service based on a user's preferences.
• D)Personalization refers to adjusting marketing messages for a consumer;customization refers to adjusting a product or service based on a user's preferences.
• E)There is no difference.Both terms refer to changing a product or communication for the consumer.

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Definitions:

Activities

Actions or tasks that individuals or groups undertake as part of their roles or functions within an organization.

Socialization

The process by which individuals learn and adopt the norms, values, behaviors, and social skills appropriate to their society or culture.

Human Resource Management

The strategic approach to effective management of organization workers so that they help the business gain a competitive advantage, often involving hiring, training, performance assessments, and employee relation strategies.

Development

The process of growth, progress, or improvement in a person, organization, or product.