Exposing an Individual to Ads That Are Chosen Based on the Choices

question 72

Multiple Choice

Exposing an individual to ads that are chosen based on the choices of their friends is an example of:

• A)clickstream advertising.
• B)behavioral targeting.
• C)online profiling.
• D)social marketing.
• E)crowdsourcing.

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Definitions:

Equitable Obligation

An obligation based on fairness, ethics, or natural law, rather than on a contractual or legal requirement.

Present Obligation

An obligation that arises from past events, the settlement of which is expected to result in an outflow from the entity of resources embodying economic benefits.

Contingent Liability

A potential financial obligation that may arise in the future, depending on the outcome of a specific event.

Liabilities

Financial obligations or debts that an entity owes to others, which must be settled in the future through the transfer of assets or services.