The Effect of the Internet Has Been to Increase a Company's

question 8

True/False

The effect of the Internet has been to increase a company's bargaining power vis-à-vis its customers.

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Definitions:

Self-Serving Bias

The tendency to attribute positive outcomes to internal factors and negative ones to external factors, thereby protecting self-esteem.

Peripheral Route

A concept in persuasion that refers to the influence of cues that are not directly related to the message content, such as the attractiveness or credibility of the source.

Central Route

A pathway of persuasion that involves thoughtful consideration of the arguments presented, leading to lasting attitude change.

Cognitive Dissonance

A psychological phenomenon involving conflicting attitudes, beliefs, or behaviors that cause mental discomfort leading to an alteration in one of the attitudes, beliefs, or behaviors to reduce the discomfort.