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The value chain model:
Strategic Plan
A document that outlines an organization's long-term goals and the strategies it will use to achieve them.
Competitive Strategy
A long-term plan formulated by a company to gain a competitive advantage over its rivals in the industry.
Operating Budget
A comprehensive forecast that outlines expected revenue from sales and all anticipated expenses over a specific time frame, typically one year.
Sales Budget
An estimate of the amount of revenue that will be generated from sales during a specific period.
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