Exhibit 3-1 A Researcher Has Collected the Following Sample Data

question 4

Multiple Choice

Exhibit 3-1
A researcher has collected the following sample data.
-Refer to Exhibit 3-1. The mean is

• A)5
• B)6
• C)7

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Definitions:

Objective Observations

Objective observations refer to the unbiased and impartial recording or reporting of facts without influence from personal feelings or opinions.

Focus Group

Research method that involves a collective depth interview.

ELM (Elaboration Likelihood Model)

A theory explaining how people are persuaded, suggesting that the level of thought given to persuasive communications depends on the relevance of the message to the individual.

Central Route

A term from the Elaboration Likelihood Model of persuasion that describes a cognitive processing path where individuals are persuaded by the content of the message itself, through thoughtful and critical analysis of its arguments.