Exhibit 2-4 A Survey of 400 College Seniors Resulted in the Following

question 10

Multiple Choice

Exhibit 2-4
A survey of 400 college seniors resulted in the following crosstabulation regarding their undergraduate major and whether or not they plan to go to graduate school.
-Refer to Exhibit 2-4. Among the students who plan to go to graduate school, what percentage indicated "Other" majors?

• A)15.75
• B)45
• C)54
• D)35

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Definitions:

Maslow's Hierarchy

A theory of human motivation represented as a pyramid with five levels of needs, from basic physiological needs to self-actualization.

Store Loyalty

The likelihood of customers consistently choosing one particular store or brand over competitors, often resulting from positive shopping experiences or satisfaction with products.

Habitual Purchasers

Consumers who buy the same brands or products repeatedly out of habit rather than through active decision-making based on price, quality, or other factors.

Extended Problem-Solving

A consumer decision-making process used for high involvement purchases, requiring considerable time and effort in evaluating alternatives.