High Machs ________ Than Do Low Machs

question 31

Multiple Choice

High Machs ________ than do low machs.

• A) manipulate less
• B) perform better in situations that have several rules and regulations
• C) win less
• D) are persuaded less
• E) persuade others less

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Definitions:

Discontinuous Innovations

Innovations that create a significant change in consumer behavior or revolutionize the way a market functions, often by introducing a completely new product or service.

Continuous Innovations

Ongoing, incremental improvements and updates to products or services, intended to maintain competitiveness and address evolving customer needs.

Test Market

A geographic region or demographic group used to gauge the viability of a product or service in a larger market by analyzing consumer response before a full-scale launch.

New-Product Development Process

The seven stages an organization goes through to identify opportunities and convert them into salable products or services.