Which of the Following Steps in the Kotter's Eight-Step Plan

question 28

Multiple Choice

Which of the following steps in the Kotter's eight-step plan for implementing change represents the "movement" stage in the Lewin's three-step model?

• A) Establish a sense of urgency by creating a compelling reason for why change is needed.
• B) Plan for, create, and reward short-term "wins" that move the organization toward the new vision.
• C) Form a coalition with enough power to lead the change.
• D) Create a new vision to direct the change and strategies for achieving the vision.
• E) Reinforce the changes by demonstrating the relationship between new behaviors and organizational success.

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Definitions:

Percentage Change

A mathematical calculation that indicates the degree of change over time, representing the difference between an old and new value as a percentage of the old value.

Traceable Fixed Expense

A fixed cost that can be directly linked to a specific segment of a business and would disappear if the segment did not exist.

Net Operating Income

The profit generated from a company's normal business operations, excluding income from investments and other secondary sources.

Price Decrease

A reduction in the selling price of goods or services, often used as a strategy to boost sales volumes or remain competitive.