When We Draw a General Impression About an Individual on the Basis

question 52

True/False

When we draw a general impression about an individual on the basis of a single characteristic, such as intelligence, sociability, or appearance we are using a shortcut called the contrast effect.

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Definitions:

Quiet Phase

An initial period in fundraising where organizations solicit private donations before a public campaign.

Public Phase

A stage in fundraising campaigns, especially in capital campaigns of nonprofit organizations, when efforts to raise money are expanded to the general public after initial funds have been secured from major donors.

Return on Investment

Return on investment (ROI) measures the gain or loss generated on an investment relative to the amount of money invested.

Cost-Benefit Ratio

A financial analysis tool used to evaluate the relative costs and benefits of a project or investment, aiming to inform decision-making by comparing the expected sacrifices and gains.