The Practice of Inferring Needs and Preferences from a Consumer's

question 44

Multiple Choice

The practice of inferring needs and preferences from a consumer's online behavior and then targeting related advertisements to them is referred to as

• A)data mining.
• B)behavioral marketing.
• C)internet tracking.
• D)targeted selling.

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Definitions:

Rewards And Punishment

a behavioral principle that posits behavior can be modified by the consequences it produces, with rewards increasing and punishments decreasing the likelihood of a behavior.

Gender Roles

Cultural expectations about what is appropriate behavior for each gender.

Socialization

The acquisition of the norms and roles expected of people in a particular society.

Norms

The unwritten rules that define acceptable behaviors within a society or group.