Examlex
An implied warranty of merchantability is the assumption by law that the goods sold by a merchant/seller are fit to be sold or resold.
Absolute Thresholds
The minimum stimulus intensity required for a stimulus to be detected at least 50% of the time.
Gustav Fechner
A German philosopher, physicist, and experimental psychologist who founded psychophysics, quantitatively measuring the relation between physical stimuli and the sensations and perceptions they affect.
Awareness
The knowledge or perception of a situation or fact.
Subliminal Priming
The use of stimuli below the threshold of conscious perception to influence thoughts or actions.
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