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Feelings, often influenced by our beliefs, that predispose us to respond in particular ways to objects, people, and events are called
Attitude Object
Any entity that is the focus of an individual's attitude, including people, products, or concepts.
Zajonc's Hierarchy
A theory that proposes the sequence of cognitive processes involved in the appraisal of stimuli, emphasizing the primacy of affective responses over cognitive evaluations.
Effects Model
A model or theory in the fields of psychology or communication that describes the potential impacts of media and messages on individuals or societies.
ABC Model
A framework in cognitive behavioral therapy (CBT) that describes the relationship between an event (Activating event), beliefs (Beliefs), and consequences (Consequences).
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