The ________ Analysis Is a Process That Includes Research into Target

question 21

Multiple Choice

The ________ analysis is a process that includes research into target markets and the promotional strategies to reach them.

• A) Promotions opportunity
• B) SWOT
• C) marketing
• D) Marketing research
• E) publicity

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Definitions:

Criterion-related Validity

The extent to which a test successfully measures an operational variable and can predict a criterion or outcome.

Validity

The extent to which a test, measurement, or research accurately reflects or assesses the specific concept it is intended to measure.

Job Performance

The degree to which an employee successfully fulfills the roles, responsibilities, and tasks of their job position.

Validity

The accuracy with which a test or measurement assesses what it intends to measure.