When Would It Be Best to Present a Persuasive Appeal

question 13

Essay

When would it be best to present a persuasive appeal to an audience that was in a good mood versus a bad mood? Why?

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Definitions:

Cognitive Consistency

Cognitive consistency is a psychological theory that proposes individuals desire to maintain a consistent set of beliefs, attitudes, and behaviors to reduce psychological discomfort.

Naïve Scientist

A concept in social psychology suggesting that individuals try to understand the social world using attribution processes similar to how a scientist would, making inferences and hypotheses based on observations.

Social Cognition

Cognitive processes and structures that influence and are influenced by social behaviour.

Social Behaviour

Actions and reactions exhibited by individuals within a social context, usually governed by societal norms.