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The market segmentation theory holds that
Touchpoints
Refers to the various points of interaction between a brand and its customers, across different channels and moments in the customer journey.
Normative Stakeholder
An entity or individual that affects or is affected by an organization's actions, based on normative (ethical or moral) standards and expectations.
Functional Stakeholder
An individual or group that has an interest in a company's operations, products, or services due to their functional role or needs.
Functional Stakeholder
An individual or group that has a specific, practical interest or role in a project or business.
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