A Brand Is a Combination of Name, Logo, and Design

question 1

Multiple Choice

A brand is a combination of name, logo, and design that ________.

• A) Becomes associated in the minds of consumers with the products or services of a company
• B) Identifies the owner of a company
• C) Expresses the philanthropic intentions of a company to consumers
• D) Is cool to look at
• E) Is vibrant

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Definitions:

Planning

The process of defining goals, establishing strategies to achieve those goals, and developing plans to integrate and coordinate activities.

Efficiency

The capacity to achieve a desired result with minimal waste of time, effort, or resources.

Human Relations Approach

A management theory focusing on the importance of social relationships, employee well-being, and motivation in the workplace.

Scientific Management

A management theory that emphasizes the use of scientific methods to optimize labor productivity and economic efficiency, originally developed by Frederick W. Taylor.