Examlex
Controlling involves measuring the business's performance and determining how to improve it.
Pulsing
A marketing strategy that combines continuous advertising with periodic heavy promotions to boost sales.
Advertising Schedule
The specification of the timing and duration of advertising.
Base Level
The standard or minimum level of performance, quality, or activity expected in a particular situation or for a specific metric.
Posttesting
The evaluation of an IMC campaign’s impact after it has been implemented.
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