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Knowing your customer includes knowing their needs and how your product addresses those needs.
Recessionary Periods
Times of economic decline marked by falling GDP, reduced employment, and decreased spending and investment.
Aggregate Demand
The complete call for goods and services across an economy, set at a particular price level and over a definite timeframe.
John Maynard Keynes
British economist whose ideas fundamentally changed the theory and practice of macroeconomics and the economic policies of governments.
Aggregate Demand
Total economic desires for all goods and services at a uniform price level over a specific period.
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