The Challenge for Businesses Is to Determine the Best Opportunities

question 23

Multiple Choice

The challenge for businesses is to determine the best opportunities and to create promotions that do all of the following except ________.

• A) Effectively cut through the clutter and noise
• B) Engage the attention of prospective customers
• C) Generate profitable sales
• D) Add to the mass communications the public is bombarded with
• E) None of the above

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Definitions:

Weber's Constant

A principle in psychophysics that quantifies the smallest change in a stimulus that can be detected, stating that this change is a constant proportion of the original stimulus intensity.

Threshold

The point at which a stimulus is strong enough to be detected or to cause a response.

Difference Threshold

The smallest detectable difference between two stimuli or the minimum change in a stimulus that can be correctly perceived as differing from a reference stimulus.

Just Noticeable Difference

The minimum difference in stimulus intensity that a specific sense (like sight, hearing, taste, touch, or smell) can detect.