What Is a Focus Group

question 32

Multiple Choice

What is a focus group?

• A) A method of market research that focuses on how the industry is performing
• B) A method of market research that involves collecting statistics about a group of people who might use a product
• C) A method of market research that involves bringing together some people who might use a product and having a researcher question them about it
• D) A method of market research that focuses on competitor strengths
• E) All of the above

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Definitions:

Ethnomethodological

Pertains to a sociological perspective focusing on how people make sense of their everyday lives and the methods they use to interact with one another.

Ethnomethodological

Pertaining to ethnomethodology, a sociological perspective focusing on the ways in which people make sense of their everyday life and the methods they use to do so.

Conversational Analysis

The study of the structure and patterns of social interactions, particularly through spoken conversation.

Ethnomethodological

Ethnomethodology refers to a branch of sociology focused on exploring how individuals understand and produce the social order in everyday interactions.