Define Philanthropy and Explain Why Some Marketing Experts Call Philanthropy

question 14

Essay

Define philanthropy and explain why some marketing experts call philanthropy "the fifth P," and why it is important to entrepreneurs.

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Definitions:

Correlation Coefficient

A measure of correlation that ranges in value from –1.00 to +1.00.

Meta-Analysis

A set of techniques for combining data from a number of related studies to determine the explanatory strength of a particular independent variable.

Bayesian Statistic

A statistical method that applies probability to statistical problems, focusing on the degree of belief (or subjective probability) as the basis for making statistical inferences.

Correlation Coefficient

A statistical measure that calculates the strength of the relationship between the relative movements of two variables.