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Ratio analysis provides an owner with a "snapshot" of the company's financial picture at a single instant; therefore, (s)he should track these ratios over time, looking for trends that otherwise might go undetected.
Conservatism
In accounting, it is a principle that requires potential expenses and liabilities to be recognized immediately, but revenues only when they are ensured.
Indirect Planning Assumptions
Presumptions made about external factors that could influence an organization's planning, without direct control over them.
Direct Planning Assumptions
Fundamental assumptions that are explicitly stated and used as a base in the strategic planning and forecasting processes.
Financial Ratios
Financial Ratios are quantitative measures derived from a company's financial statements to assess its performance, efficiency, profitability, and financial health.
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