The Number of Visitors to a Company's Web Site Who

question 19

Multiple Choice

The number of visitors to a company's Web site who view a single page and leave without viewing other pages is referred to as the ________.

• A)stickiness of the site
• B)click-stream
• C)conversion ratio
• D)bounce rate

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Definitions:

Adapt

The process of changing or adjusting to fit new conditions or environments.

Functionalists

Scholars or theorists who focus on the purpose or role that an element of society or a psychological phenomenon serves.

Correlation Coefficient

A statistical measure that indicates the extent to which two or more variables fluctuate together, showing the strength and direction of a linear relationship between them.

Variables

Elements, features, or factors that are likely to vary or change and can be manipulated, measured, or controlled in scientific research.