Which of the Following Is Not One of the Objectives

question 97

Multiple Choice

Which of the following is not one of the objectives a guerrilla marketing plan should accomplish?

• A) Determine customer needs and wants through market research.
• B) Determine how the company will be able to serve all customers.
• C) Analyze the firm's competitive advantages and build a marketing strategy around them.
• D) Create a marketing mix that meets customer needs and wants.