Small Businesses Can Compete with Larger Rivals with Bigger Budgets

question 60

Multiple Choice

Small businesses can compete with larger rivals with bigger budgets by employing unconventional, low-cost creative techniques known as:

• A) market research.
• B) astonishing customer service.
• C) guerrilla marketing strategies.
• D) psychographics.

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Definitions:

Racial Variation

Differences in physical characteristics, cultural practices, or social experiences among various racial groups.

Civic Participation

The involvement of citizens in the political process or community activities aimed at addressing community needs or improving conditions.

Identity Politics

Political positions based on the interests and perspectives of social groups with which people identify, such as race, gender, sexuality, or religion.

Political Action

Activities or movements organized by individuals or groups to influence or enact changes in government policy or public opinion.