Which of the Following Was Not Identified as One of the Guerrilla

question 40

Multiple Choice

Which of the following was not identified as one of the guerrilla marketing principles in your text?

• A) Strive to be like everyone else so that your company "fits in."
• B) Create an identity for your business.
• C) Connect with customers on an emotional level.
• D) Do not just sell-entertain.

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Definitions:

Seek Power

The aspiration or drive to gain authority or control over individuals, resources, or situations.

Control Over

The power or authority to direct, manage, oversee, and/or influence the outcome or operation of something.

Motivational Need

An internal state that encourages individuals to achieve certain goals or fulfill specific desires.

Entrepreneurs

Individuals who initiate, manage, and assume the risks of a startup or new business venture to exploit market opportunities.