________ Can Be an Effective Part of a Guerrilla Marketing

question 92

Multiple Choice

________ can be an effective part of a guerrilla marketing strategy, enabling an entrepreneur to economically communicate with large numbers of customers.

• A)Frequent emails
• B)Brand awareness
• C)Direct mail
• D)Blogging

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Definitions:

Uncertainty Avoidance

A cultural dimension that describes the extent to which a society or organization tolerates ambiguity and uncertainty.

Dissenting Viewpoints

Opinions or perspectives that differ significantly from the mainstream or accepted stance within a group, organization, or society.

Consensus

An informational cue indicating the extent to which peers in the same situation behave in a similar fashion.

Sexual Orientation

Refers to an inherent or immutable enduring emotional, romantic, or sexual attraction to other people, classified by the gender(s) of the individuals to whom one is attracted.