A Marketing Strategy That Relies on Three Principles to Speed

question 50

Multiple Choice

A marketing strategy that relies on three principles to speed products to market, shorten customer response times in manufacturing, and deliver and reduce the administrative time required to fill an order is:

• A) total quality management (TQM).
• B) time compression management (TCM).
• C) customer experience management (CEM).
• D) guerilla marketing.

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Definitions:

Loan

Borrowed money that is expected to be paid back with interest over a set period of time.

Non-Current Liability

Long-term financial obligations listed on a company's balance sheet, not due within one year.

Deferred Revenue

Income received by a company for goods or services yet to be delivered or performed.

Mortgages Payable

Long-term liabilities representing money a company owes on property mortgages that are due beyond the next year.