What Is the Lesson to Be Learned About Writing a Business

question 91

Multiple Choice

What is the lesson to be learned about writing a business plan from Leo Burnett's statement, "Don't tell people how good you make the goods; tell them how good your goods make them?"

• A) The plan should emphasize the features of the company's products and services rather than their benefits.
• B) The plan should describe how the business will transform tangible product or service features into important, but often intangible, customer benefits.
• C) The plan should recognize that advertising is a waste of money for startup companies.
• D) The plan should focus on developing sales in a niche rather than across an entire industry.

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Definitions:

Endocrine System

A network of glands that produce and release hormones into the bloodstream, regulating body processes.

Endocrine System

A network of glands throughout the body that produces hormones regulating important body functions.

Somatic Nervous System

A part of the peripheral nervous system that handles voluntary control of body movements via skeletal muscles.

Autonomic

Pertaining to the part of the nervous system that controls involuntary actions of the muscles and glands.