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Describing her company's revolutionary design for a bottle cap, Kyoto says, "It has a special locking mechanism that you know is engaged when a red panel is showing through this little window on top of the cap. If you want to keep unauthorized hands-for instance, those of children-from opening the bottle, you engage the locking mechanism. Unlike other childproof caps, however, this design does not frustrate adults who might have arthritis and elderly people whose grip may not be as strong as it once was."Removing the cap from the bottle in no time with just a few turns, Kyoto says, "They can open the cap quite easily by disengaging the locking mechanism this way ... see? You get the safety of a childproof cap without the problems most adults have getting them off!"
-The special locking mechanism on Kyoto's new cap is a ________ of the product.
Social Psychology
The scientific study of how individuals think, feel, and behave in a social context.
Evolutionary
Pertaining to the gradual development of something, often used with reference to the biological evolution of species.
Group Dynamics
The study of the behaviors and psychological processes occurring within a social group or between social groups.
Other People
Refers to individuals outside of oneself, often considered in the context of social interaction, perception, and influence.
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