Rather Than Attempting to Serve the Total Market,the Small Firm

question 65

Multiple Choice

Rather than attempting to serve the total market,the small firm pursuing a ________ strategy specializes in serving a specific target segment.

• A)cost leadership
• B)differentiation
• C)focus
• D)head-to-head

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Definitions:

Instinct Theory

A psychological perspective suggesting that certain human behaviors are innate and driven by evolutionary pressures.

Drive-Reduction Theory

A theory in psychology that proposes that psychological needs create an aroused state that drives an organism to reduce that need by engaging in some behavior.

Biological Factors

Refer to the genetic, neurological, and physiological conditions that affect human behavior and mental processes.

Ventromedial Hypothalamus

A region of the brain that regulates hunger and satiety signals, playing a key role in body weight and eating behavior.