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Channel Economies
Cost savings realized through efficient distribution channel management, leading to reduced expenses and improved profitability.
Retailer-sponsored Cooperatives
are partnerships formed by retailers to achieve economies of scale through bulk purchasing, marketing, and distribution.
Dual Distribution
A marketing strategy where a company sells products or services through two or more different distribution channels, often simultaneously.
Parallel Distribution
A method of distribution where products are sold through channels that are not authorized by the original manufacturer.
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