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Trust Is the Foundation on Which the Long-Term Customer Relationships

question 109

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Trust is the foundation on which the long-term customer relationships that are so crucial to the Web success are built.


Definitions:

Payback Period

The length of time required to recover the cost of an investment, calculated by dividing the initial investment by the annual cash flow.

Cash Flows

The total amount of money being transferred into and out of a business, affecting the company's liquidity.

Internal Rate

The rate of return that makes the net present value (NPV) of all cash flows from a particular project equal to zero, often used in capital budgeting to assess potential investments.

Cash Flows

The entire sum of money flowing in and out of an enterprise, notably affecting its ability to meet short-term obligations.

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