The Specific Group of Customers at Whom a Company Aims

question 109

True/False

The specific group of customers at whom a company aims its goods and services is its target market.

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Definitions:

LEO

Low Earth Orbit; a satellite system orbiting relatively close to Earth, typically between 160 to 2,000 kilometers.

MEO

Medium Earth Orbit, a region of space around the Earth positioned at an altitude higher than low Earth orbit (LEO) and lower than geostationary orbit (GEO).

Launch Cost

The total expenses associated with the introduction of a new product or service to the market, including research, marketing, and any initial operational costs.

GEO

refers to Geographical Information Systems (GIS), which are systems that capture, store, manipulate, analyze, manage, and present spatial or geographic data.