A Process in Which Computer Software That Uses Statistical Analysis

question 40

Multiple Choice

A process in which computer software that uses statistical analysis, database technology, and artificial intelligence finds hidden patterns, trends, and connections in data so that business owners can make better marketing decisions and predictions about customers' behavior is known as ________.

• A)guerilla marketing
• B)data mining
• C)individualized marketing
• D)total quality management

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Definitions:

Race-specific Policies

Policies designed to address or target issues specific to particular racial or ethnic groups.

Affirmative Action

Affirmative action is a set of policies or practices within organizations aimed at increasing opportunities for historically excluded groups in employment, education, and other areas.

Racial Quotas

Policies or practices that allocate a certain number or percentage of opportunities or positions to individuals based on their racial or ethnic backgrounds.

Assimilation

The process by which individuals or groups of differing ethnic heritage are absorbed into the dominant culture of a society.