Which of the Following Bootstrap Marketing Tactic(s)allow a Small Company

question 83

Multiple Choice

Which of the following bootstrap marketing tactic(s) allow a small company to utilize relationship marketing successfully?

• A)Keep in close contact with customers with "thank you's" and other personal communication techniques.
• B)Organize and sponsor a service or community-oriented project.
• C)Launch a loyalty or frequent buyer program.
• D)All of the above

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Definitions:

Note Proceeds

The amount of money received from issuing notes payable, which is a loan or credit extended by financial institutions or others.

Discounted Note

A note receivable or payable that is issued at a discount to its face value and upon which interest reflects the difference between the face value and the issued price.

Discounted Note

A promissory note issued at a price lower than its face value, with the distinction being the interest earned by the lender.

Discount Rate

The interest rate charged to commercial banks and other depository institutions on loans they receive from the Federal Reserve's discount window.