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An Idea Assessment Answers the Question, "Should We Proceed with This

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An idea assessment answers the question, "Should we proceed with this business idea?"


Definitions:

Normalization

The process of making something standard, normal, or acceptable within a societal or group context.

Stress

The condition in which the demands made on the person exceed the individual’s ability to cope with them.

Control Theory

A theory in sociology and criminology that posits that social and personal factors and the fear of consequences control whether people commit crimes.

Belief

An acceptance that something exists or is true, especially without proof, often based on personal conviction or trust.

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