Generally, an Industry Is More Attractive When Substitute Products Are

question 89

True/False

Generally, an industry is more attractive when substitute products are available for the items suppliers provide.

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Definitions:

Behavior Segmentation

A marketing strategy that divides consumers into subgroups based on their behavior patterns as they interact with a brand.

B₂B Marketing

Business-to-Business marketing, which involves the sale of one company's product or service to another company.

Beneficial

Producing good results or having a positive effect.

Demographic Segmentation

The process of dividing a market into segments based on variables such as age, gender, income, education, and family size for targeted marketing.