What Is a Common Mistake That Small-Business Owners Make When

question 191

Multiple Choice

What is a common mistake that small-business owners make when their businesses begin growing?

• A) They sell more goods and services.
• B) They put too much money in advertising.
• C) They move beyond their local area.
• D) They overexpand without proper planning.
• E) They invest too much of their own money.

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Definitions:

Stimulus

Any event or situation that evokes a response from an organism.

Systematic Desensitization

A behavioral therapy technique used to reduce phobic responses or anxiety through gradual exposure to the feared object or situation coupled with relaxation exercises.

Counterconditioning

A behavioral therapy technique that involves teaching the patient to associate a positive response with a stimulus that previously elicited a negative response.

CS

Stands for "Conditioned Stimulus," which is a previously neutral stimulus that, after becoming associated with the unconditioned stimulus, eventually comes to trigger a conditioned response.